Marketing Planning: Can the SWOT Analysis be Saved?

    Marketing Planning: Can the SWOT Analysis be Saved?

    As more ‘business-oriented’ curricula are pushed farther and farther down the educational ladder, it is not uncommon for grade schoolers to tackle a SWOT analysis as part of a new business start-up project. Should we be impressed or concerned? In my experience, grade...
    Playing to Win: How Marketing Strategy Really Works

    Playing to Win: How Marketing Strategy Really Works

    One of our approaches to Marketing workshops is to ‘seed’ key themes and concepts in advance. For an upcoming Marketing Plan in Action (MPIA) 5-day workshop for a European-based healthcare client, we have chosen Playing to Win (Harvard Business Review Press, 2013) by...
    STP: Powering Marketing Success

    STP: Powering Marketing Success

    NASCAR followers will likely recognize the famous red oval logo of STP, originally an acronym for “scientifically treated petroleum”. As a gasoline additive, STP is designed to prolong engine life and improve performance. Could “STP” also be a proven boost to...
    Top 10 Tips for International Trainers

    Top 10 Tips for International Trainers

    Based on my 20 years’ experience on the ‘receiving’ (client) side and 15+ years on the ‘giving’ (trainer/teacher) side, here are my thoughts on what it takes to be an effective international trainer: Ten Tips for International Trainers...