by sharonportage | Apr 12, 2019 | Marketing
As more ‘business-oriented’ curricula are pushed farther and farther down the educational ladder, it is not uncommon for grade schoolers to tackle a SWOT analysis as part of a new business start-up project. Should we be impressed or concerned? In my experience, grade... 
by sharonportage | Dec 20, 2018 | Marketing
One of our approaches to Marketing workshops is to ‘seed’ key themes and concepts in advance. For an upcoming Marketing Plan in Action (MPIA) 5-day workshop for a European-based healthcare client, we have chosen Playing to Win (Harvard Business Review Press, 2013) by... by sharonportage | Apr 10, 2018 | Marketing
The debate over the ‘ideal’ marketing plan rages on and there is some discussion that any plan in today’s fast-changing environment is of little value anyway. This is not a new idea. Dwight D. Eisenhower, Supreme Allied Commander during WWII famously said, “Plans are... 
by sharonportage | Apr 4, 2018 | Marketing
NASCAR followers will likely recognize the famous red oval logo of STP, originally an acronym for “scientifically treated petroleum”. As a gasoline additive, STP is designed to prolong engine life and improve performance. Could “STP” also be a proven boost to...