Strategic issues include: confirming where we are today and what is the ‘imagined future’, then making  decisions around pursuing new markets, building, acquiring or demerging businesses and assessing organizational competencies.  We can support senior management and business owners in making the best decisions, based on sound, independent analysis.

The heart of great Marketing starts with a robust environmental scan then application of foundational principles like S-T-P (segmentation, targeting and positioning) as organizations seek to profitably delight their prioritized customers.  We can help identify and select the strategic imperatives of highest impact and then work with your marketing team to ensure flawless execution.

Portage has a unique and constantly-updated pool of training resources through our association with Innovara Inc., a global leader in sales and marketing training programs for the healthcare industry.  Additional senior management programs support Strategic Planning,  Decision-Making, and Presentation Skills.  We start with a detailed needs assessment and ensure alignment with organizational goals and relevant processes.  Content including case studies and online learning options can be customised for maximum effectiveness.  Follow-through via confidential, 1:1 mentoring of senior managers ensures that identified opportunities are actioned effectively